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Nivarata and the best of Sicilian produce showcasing at the Brighton & Hove Food & Drink Festival

By 1 September 2014press

Nivarata granita siciliana

loogo bright

 

 

Thanks to an innovative and successful format, in only three editions the Nivarata festival of granita has reached important goals such as the participation in national and international food events.

Next week Nivarata will be involved in the return leg of the partnership with the Brighton & Hove Food & Drink Festival, started in June when some representatives of the British festival came over to Acireale to take part in the granita festival and film the first part of the episode of the International Chef Exchange TV series, focused on the chefs swap between Acireale and Brighton along with many other partners and destinations across the globe. The Nivarata team will be heading to Brighton from 4-8 September 2014, joining one of the largest food festivals in the UK.

Over the Spring Harvest (Easter) and Autumn Harvest (September) the Brighton and Hove Food and Drink Festival annually attracts around 160,000 consumers and 350 businesses, with a contribution of around £4.1 million to the regional economy.

In addition to free entry events including the Sussex & The World Market, Live Food Show, Children’s Food Festival and Brighton Beer Festival, the festival organisation runs a host of evening ticketed events, tastings and tours featuring both local and world gastronomy.

The festival has a substantial PR and marketing machine behind it and regularly features in national press including most recently BBC, the Daily Telegraph, the Guardian, the New York Post  but also regional media outlets and numerous websites and food blogs. As part of the partnership with the Sicilian festival Nivarata, Latest TV will film the return leg of the exchange as part of the “International  Chef Exchange” project, whose main objectives are to promote food tourism between regions and encourage international trade between food and drink producers. The new six-part television series is going to be shown across Britain, thus representing a great chance of tourist promotion for Acireale and the whole area surrounding Etna.

Last June Seb Cole of Brighton’s Boho Gelato – acclaimed by the Sunday Telegraph as one of the ten best ice cream shops in the UK – showcased some of his extraordinary creations during the Nivarata festival of artisan made granita. Now it’s time for the Sicilian representatives to work with him again to get British people to try the real Sicilian granita.

Among the big line-up of special night events run by the festival organisation, a highlight of this year is  A Taste of Sicily. On the evening of Friday 5 September (7pm) a special event will be held to celebrate Sicilian flavours, culture and traditions by showcasing typical food and drink, alongside a selection of granita which will be made using imported Cattabriga granita machines.

Added to this, over the 6-7 September weekend Nivarata will be showcasing the best of Sicilian quality produce within a dedicated “Little Sicily” area set at the Sussex & The World Market on seafront Hove Lawns.

Brighton & Hove Food and Drink Festival - photo ©Julia Claxton

Brighton & Hove Food and Drink Festival – photo ©Julia Claxton

Brighton & Hove Food and Drink Festival - photo ©Julia Claxton

Brighton & Hove Food and Drink Festival – photo ©Julia Claxton

 

 

 

 

 

 

For the Sicilian businesses which have chosen to join the project this represents a great opportunity to develop a network of international contacts and create export distribution channels in the UK.

Over 1000 kg of the very best Sicilian produce – both savoury and sweet – have been shipped from Acireale and are on their way to Brighton right now: cannoli and paste di mandorla from the pastry chef Paolo Fasone, Modica’s chocolate, cheeses from Zappalà, distillery products from Fichera, Unnimaffissu amaro liqueur, wine jams and jellies from Terrenere, fruit preserves from Campisi and Perla dell’Etna, wines from Puglisi. Added to this, refined biological produce such us jams from Perla dell’Etna, oil and jams from Casale Romano, the unique Etna lemon juice and honey from Solmielato.

Alongside Sicilian food and drink producers, Nivarata will be joined by other local businesses focused on the tourism industry: Villa Sciare Modò, Etna Mareneve escursioni, Tekné Italia, Odè arti sceniche and Acireale Town Council. ENIT and ICE will distribute promotional materials about Sicily.

For full details of the programme, visit the festival website at:

www.brightonfoodfestival.com

For more information about Nivarata:

www.nivarata.it – info@nivarata.it

Cattabriga - macchine per il gelato
Tekné Italia - carretti per il gelato
Casale Romano delizie - olio e marmellate
zappala
Fichera Liquori e distillati

 

mareneve
ode
doge
Limone biologico dell'Etna
It'Sicily

 

Perla Alimentare
Amaro tipico siciliano - Amaru Unnimaffissu
solmielato
terrenere
barbagallo

 

sciare-modo
iceteam
acireale

 

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